# Threadwell Studio

> A B2B organizational communications consultancy. Threadwell helps communications leaders close the gap between what leadership believes about the organization and what employees actually experience. We diagnose it precisely, close it systematically, and measure whether it mattered.

## Agent Actions (MCP)

Endpoint MCP: https://esptwxlgdbblvnmdpoao.supabase.co/functions/v1/aos-mcp?audit_id=da7a2c4e-a704-458a-81ab-46fcfa693813
Protocolo: JSON-RPC 2.0 — initialize, tools/list, tools/call.

Tools:
- `action_0_d2bda349` — Ejecuta la acción "Action" del formulario en https://threadwellstudio.com sin simular DOM.

## What Threadwell does

- Works on the organizational system and the communications infrastructure, plus the leader responsible for sustaining both.
- Not a marketing/advertising agency, not an HR consultancy. This is diagnostic, strategic, trust work.

## The Organizational Intelligence System™ (methodology)

- Phase 0, Communications Leader Assessment: assess the leader before the organization.
- Phase 1, Diagnose: the Threadwell Perception Assessment™ (anonymous, across leadership, employees, community).
- Phase 2, Strategize: the ALIGN Framework™ (Assess, Language, Integrate, Guide, Nurture).
- Phase 3, Implement: Team Communications Alignment (collective and role-specific sessions).
- Phase 4, Measure: the Culture Resonance Engine™ (trust and culture gaps across audience segments).

## Four integrated practices

- Employee Communications Strategy
- Executive Positioning & Thought Leadership
- Cultural Context Integration
- Communications Leader Advisory (embedded, methodological requirement)

## Ways to work

- The Organizational Intelligence System™: full organizational engagement.
- The Communications Leader Intensive: 90-day standalone engagement for the leader.
- The Leader Diagnostic: self-guided entry point.
- The Foundation Round™: a Seed/Series A startup engagement, starting at $10,000. See /startups.

## Digital products (self-serve, Payhip)

- The Organizational Intelligence Blueprint, $297: https://payhip.com/b/Dh21I
- Blueprint + 90-Min Application Session with Erika Matallana, $497: https://payhip.com/b/bEjlW
- The Communications & Culture Diagnostic, free: https://payhip.com/b/tsUJl

## Speaking

Erika Matallana is available for keynotes and workshops. Signature keynote: "The Hidden Cost of Success: Lessons from Burnout, Identity & Renewal." See /speaker for topics, format options, and booking.

## Blog

Articles on trust, culture, and communications leadership, written under Erika Matallana's byline. See /blog for the index; individual posts live at /blog/:slug.

## Pages

- / : Home. The gap, the Organizational Intelligence System™, the phase-by-phase methodology, support for leaders, digital products, and contact.
- /startups : The Foundation Round™, for Seed/Series A startups.
- /speaker : Book Erika Matallana for keynotes and workshops.
- /blog : Articles index; individual posts at /blog/:slug.

## For agents and LLMs

- /.well-known/discovery.json : Agent discovery index. Start here: it enumerates every agent-readable surface, the MCP endpoint, operable actions, and the Operator.
- /sitemap.xml : Full list of indexable URLs, including every published blog post.

- /llms-full.txt : Extended, self-contained version of this document with full methodology, voice rules, FAQ, and copy blocks.
- /AGENTS.md : Operational rules for agents (what's safe to do autonomously vs. what needs explicit user instruction).
- /.well-known/brand.json : Signed Claims & Proofs brand profile (Ed25519). Verify against /.well-known/keys.json and /.well-known/brand.json.sig.
- /.well-known/agent.json : AOS agent manifest (MCP endpoint and operable actions). Also at /agent.json.
- JSON-LD (schema.org) is embedded in the homepage as an @graph: Organization, ProfessionalService, WebSite, Blog, Person, and FAQPage, plus a WebPage Action for the contact form.

## Voice notes for on-brand generation

- Approved call to action: "Let's Close the Gap."
- Do not use these words: quick, spin, playbook, media kit, messaging playbook.
- Tone is editorial, considered, candid, and warm. No urgency language.

## Contact

Prospective clients submit the contact form on the homepage; Threadwell responds within two business days.

## Score AOS

75/100 (Agent-Attemptable)